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“[This program] gets people to focus on their specific muscle group instead of on their negative thoughts.”
The New York Times
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“a whole new approach to weightlifting…exhaling tension on each exertion and inhaling strength on each release.”
The Washington Post
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“You won’t find any power lifters at Rutstein’s gym. Nor will you find the throbbing, narcissistic atmosphere of a typical urban health club. His method is about as distant from the mega-load approach common in health club weight rooms as a workout program can be.”
Boston Business Journal
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“Fitness specialist Jeff Rutstein, trains clients to attain a healthy body and mind…isolating each set of muscles and focusing mentally 100 percent, a kinder gentler workout.”
(c)Reuters
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“Working one-on-one with clients, he encourages them to maintain a healthy lifestyle that will satisfy and energize their bodies.”
Men’s Fitness
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“Fitness guru Jeff Rutstein…his belief is that training for physical well-being can translate into a spiritual will-to-health.”
The Patriot Ledger
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“A unique program where pumping iron is giving people an emotional and psychological lift.”
New England Cable News
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“Jeff helps his clients get in shape but the main game is peace of mind.”
News 7, WHDH NBC-TV, Boston, MA
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“Rutstein takes a meditative approach to what could be a teeth-gnashing, vein popping activity. He makes sure his clients feel refreshed afterward, not sore. He discourages them from moving to fast or letting hyper-perfectionism sour the experience.”
The Boston Globe Magazine
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“Smooth moves, a slow pace, serene mental concentration on each muscle being worked on and orchestrated breathing make his workout sessions a quiet pleasure.”
Nautilus Magazine
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“Jeff offers plenty of personal motivation and carefully designed workout programs that break through the barrier of low self-esteem that can prevent individuals from enjoying the benefits of a fitness program.”
IDEA Personal Trainer
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“Jeff Rutstein may be the fitness industry’s best advertisement for the mind/body benefits of regular exercise.”
Club Business International
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“Pumps up more than your muscles.”
NewsCenter 5, WCVB ABC-TV, Boston, MA
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“Jeff’s approach to exercise is unique, which is probably why it works. He’s less focused on weightlifting and more focused on making exercise enjoyable… Instead of “no pain no gain”, Jeff counsels clients with a kinder gentler workout.”
In Your Interest, WHSN-TV, Boston, MA
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“Best of Boston 2008 – Health & Fitness Program Consultants”
US Local Business Association
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“The #1 Personal Trainer in Boston.”
The Boston Tab
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“Outstanding fitness leader.”
Reebok Instructor News
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“Notable of 1992.”
American Fitness
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“The Best Samaritan for 1994.”
American Health Magazine
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“While many trainers pay lip service to the notion that exercise should make you feel good, Rutstein actually adheres to the concept…there is no one out there like him.”
The Boston Globe
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“Personal training has gotten more personal thanks to, Custom Fitness, their personal training sessions are well worth it to those who value privacy.”
Stuff @ Night Magazine
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“You will regard exercise as a rewarding experience and enjoy your workout away from prying eyes in your own personal suite and your own shower and bathroom.”
Improper Bostonian


